The Free Meal, Long Gone, Returns on Some Airlines
17 Oct 2017 20:25:54
nytimes.com
It seemed to be extinct. The airlines stopped offering it on domestic flights more than a decade ago, along with other amenities that once made air travel an adventure rather than an endurance test. And yet it has reappeared in recent months: a free meal in coach.
Continuing their emergence from hard economic times, some airlines have begun adding complimentary breakfast, lunch or dinner on some of their flights in the United States.
“Customers look at flight price and schedule,” said Dara Khosrowshahi, who until recently was chief executive of the online travel agent Expedia and is now chief executive of the ride-hailing company Uber. “Airlines want to get beyond that, so they are merchandising and adding things like Wi-Fi, free entertainment and meals.”
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