Yvo and utiketAustralia

AirAsia tapping on data as it goes digital

17 Nov 2017 00:45:38

todayonline.com

Drawing inspiration from disrupters like Grab, Uber and Amazon, low-cost carrier AirAsia is pulling out the stops to become a “digital airline” at the forefront of experimenting with new technology.


Over the next two years, it will roll out Wi-Fi, mobile payments and digital baggage tags with RFID tracking on all its flights in stages. Sensors will also be deployed to track the behaviour of cabin crew, and passengers’ movements to see how processes can be improved. Currently, these sensors have been installed on three aircraft. It is experimenting with technology that might be able to read passengers’ faces to determine their feelings, in order to help crew provide better service. Using data and machine-learning to better understand what passengers were prepared to pay for baggage fees, the airline is also looking to tailor the pricing to individuals.


Read full story: todayonline.com

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