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Virgin's Richard Branson admits airlines must cut emissions or risk passenger 'guilt'

14 Nov 2019 15:37:00

smh.com.au

Virgin Australia won't say if it will match rival Qantas' pledge to eliminate long-term emissions but billionaire co-founder Richard Branson has admitted airlines must reduce their carbon footprints or risk a backlash from passengers.


Mr Branson, who owns 10 per cent of Virgin Australia and is also behind the Virgin Atlantic carrier in the UK, said sustainability should be the number one priority for every airline and every company.


“If any industry doesn’t get their act together on carbon, there is the risk that consumers will act badly against them - and they deserve to be acted badly against,” Sir Richard said on Thursday.


Read full story: smh.com.au

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